The story of FF, a striking typeface, started in the . Initially created by E. Spiekermann and Van Rossum , it was a reaction to existing slab-serif styles generally seen at the . Seeking a truly clear and contemporary aesthetic for Bitstream , Spiekermann and Rossum undertook to build a new coll

The story of FF, a innovative typeface, started in 1980s. Initially designed by Erik Spiekermann and J. Rossum, it is a response to existing slab-serif fonts generally seen at the . Seeking a truly legible and contemporary aesthetic for the publishing house , the pair embarked on to forge a origi

The story of FF, this striking typeface, started in 1980s. Initially designed by Erik Spiekermann and J. Rossum, it emerged as a reaction to existing slab-serif fonts commonly seen at the . Seeking a truly legible and modern aesthetic for the publishing house , the pair embarked on to craft a dis

The story of FF, the striking typeface, begins in 1980s. Initially created by Erik Spiekermann and Just van Rossum , it emerged as a reaction to dominant slab-serif styles commonly seen at that . Seeking a more readable and modern aesthetic for Bitstream , Spiekermann and Rossum set out to forge

The story of FF, the striking typeface, commenced in 1980s. Initially designed by E. Spiekermann and Van Rossum , it emerged as a response to dominant slab-serif designs typically seen at the . Seeking a truly readable and modern aesthetic for Bitstream , they set out to build a original set of c